About Striving Artists

Truth be told, custom picture framing may seem daunting. How to choose from hundreds of moulding styles and frame designs? How to find a high quality framer? What is a fair price?

At Striving Artists, our expert team will take care of you and all of your framing and printing needs. Since 1978, we have brought the same sensibility to our craft: we want all individual and commercial clients to joyfully display art and memorabilia in unique custom frames or shadow boxes!

Our process has you, our client, in mind. We developed a fair and competitive pricing structure for custom framing to provide you with an exceptional value. We offer a range of materials and finishes. We have also created our own design, build, and mounting techniques to meet any challenge. We cater to projects of all shapes and sizes. Nothing is too small or too big and we can literally “Frame Anything That Can’t Walk Away!”

If you are looking for framing or art for your home, please browse our “Residential” page.

If the hospitality industry is your trade, please visit the “Hospitality” section to learn more about our services.

If you are one of our commercial clients (e.g., professional artists and photographers, galleries, design firms, construction companies, apartment complexes, restaurants, healthcare facilities, department stores, corporate offices), please head over to the “Corporate” page.

Bring us your inspiration and we will work with you to bring your ideas into reality.

We look forward to seeing you at our custom framing shop in Chatsworth!


Got Questions? Contact us and our helpful staff will assist you.

Marina Smorodinsky, President and CFO

My experience and qualifications are quite unique.
I am proud to have founded several businesses along with having the usual family care responsibilities one traditionally expects of a woman.
I am a journalist and an editor by education and have been in the art, publishing, and music  industry for nearly 40 years. I use my knowledge to help my customers in their creative, marketing and publishing needs.
Striving Artists is my pride, joy, and challenge. My passion is to work with customers and see their satisfaction and happiness when they receive the framed product they had in mind.

Boris Smorodinsky, CEO and General Manager

During my college years I’ve received MS and PhD in Engineering, which allowed me to pursue a variety of careers, including design of electronic devices, owning a graphic design and printing company, and running an art gallery.
In 2006, I and my wife Marina acquired Striving Artists and expanded the business from dedicated framing to a full service fine art reproduction, printing, and custom framing establishment.
I have a life-long passion for the visual arts and especially for photography. I have been involved in digital imaging since 1990, and I have deep knowledge and skills in color management, offset printing, and fine art reproduction and publishing.

Oh, & We Blog Sometimes

(Actually, we’re bragging about art, framing, and anything related)
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"To Boris and Marina, you guys are the best. Thanks for all your services!"

Nelson De La NuezKing of Pop Art

"After more than 15 years of framing everything under the sun, I can honestly say that this place is awesome. Thank you for all of these years of great service, with many more frames to come. Hopefully we will have some wall space left!"

Mike Leeney,Calabasas

"Striving Artists' framing business went well over my expectations and then some! I am truly grateful and impressed with their professionalism and honesty. Thank you."

Steve C.Time Warner Cable

"OMG!!! I've been framing with Striving Artists since 1993. All of my pieces are so amazing. I love working with J, Boris and Marina. They always guide me towards the most artistic and creative frames... But this most recent piece is above and beyond all my expectations! My Arthur Parton painting circa 1870 looks like I stole it out of the Louvre in Paris! Wow! If you want a one of a kind frame, you must go to Striving Artists! You won't be disappointed."

Jacqueline De Champlon

"Boris & Marina & J @ Striving Artists are fabulous. They have supported me over many years in many ways. Their work is oustanding quality & they always have a smile & time to talk & laugh."
Such individuals are rare in todays world. Lord, may they live & prosper. With Love Always.

Suzzanne Bennett, Fine Artist,West Hills


You, The People!

Artists and photographers Nelson De La Nuez, Richard J Oliver, Barron Postmus, Sarah Stone, Janet Milhomme, Jack Lamarque and many others


Polo Towers (Las Vegas), Hyatt (San Diego), Homewood Suites (Oxnard), W Hotel (Westwood), Sportsmen’s Lodge (Sherman Oaks), Best Western (South San Francisco), Holiday Inn, BLVD (Los Angeles), Sunset Marquis Hotel (Los Angeles), The Fess Parker (Santa Barbara), Viceroy Anguilla (Bahamas), Comfort Inn, Embassy Suites, Howard Johnson to name a few


NBC Universal, Nordstrom, UCLA, CSUN, Natrol, Paragone Gallery, Crystal Art Gallery, Avant Arts Publishing, Bosley Medical, Beauty Bus Foundation, More Than a Cone, Aerojet Rocketdyne among others